Zoomi, this one really caught my attention. This is what technology would do as it matures. The shopping experiences would soon become to mature from a 2D to a 3D experience.
This web is a book store who get the books catalogue from Amazon and presents it in a 3D format for a pleasant experience of the user. The user would use the Amazon payment gateway for the payments. Zoomii does not even store the shipping information or any other information about the user except his email address; I guess this one is going to be a sure hit :)
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